Alignment is the Advantage | Becca Rusinko
How Leaders Restore Momentum in a World of Constant Change
Presented by Becca Rusinko, Project Manager Professional
Leaders today are navigating change and uncertainty from all directions. From shifting markets to evolving technology to the fact that most of us have waaaay more ideas than capacity, the old ways of strategic planning and execution can’t keep up. Methods like strategic roadmaps assume linear execution and fall apart in the face of common realities. Leaders get stuck in the weeds, orgs fall into reactive mode, and teams don’t know which way is up.
There is real pain behind these frustrations. The more the mission matters, the more painful it is.
This talk proposes operating rhythms as the solution. These rhythms weave vision and action to create flexible alignment so organizations can integrate new opportunities, inevitable challenges, and the things they learn along the way. They create a tangible sense of alignment and forward momentum, allowing teams to SEE and FEEL meaningful progress toward their mission and vision.
About Becca rusinko
With more than 15 years of cross-sector leadership experience spanning finance, nonprofits, and small businesses, Becca Rusinko is known for tackling organizations’ hardest problems.
Her leadership career began in financial services during the Great Recession, sharpening her ability to cultivate clarity amidst chaos. From drastic turnarounds to continuous process improvement, her ability to navigate change and uncertainty while cultivating alignment and engagement has helped organizations grow revenue and impact by up to 250%, improving employee satisfaction along the way. She has scaled teams up to $5 million in annual revenue, and led initiatives impacting thousands of employees while maintaining a deeply human approach.
At the heart of her work is a simple belief: it doesn’t have to be so hard. She combines operating rhythms and organizational development to help leaders build culture and structure to withstand the pace of the modern world while holding tight to vision and values.
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